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Microsoft TechDays is Microsoft’s largest annual software developer conference in Sweden, with over 100 online and in‑person sessions. Thousands of IT professionals, managers, and developers come together to hear speakers from around the world present technological solutions to the latest trends in the software industry.

The solution in short:

• Used instant evaluation features to improve evaluation response rate.
• Communicated agenda and speaker information through Ventla.
• Encouraged more participant networking through app.

Business needs

Microsoft values the opinions of their TechDays participants and aims to receive a deep understanding of each session’s relevance. Through a better system of evaluation, Microsoft hoped to:

• Achieve a higher response rate with more accurate results.
• Gain feedback on the quality of the speaker.
• Understand the importance of the content being presented to the audience.
• Tailor future conferences to better fit the interests of the developer community.

Solution

Through the use of Ventla’s instant evaluation feature and other functionalities, Microsoft was able to:

• Genuinely gauge the audience’s reaction to the speakers and presentations’ content.
• Attain a higher response rate through Ventla’s ability to send feedback directly after individual sessions.
• Efficiently communicate agenda, provide speaker and session information, and improve participant networking through a variety of Ventla’s features.

Benefits

Ventla’s role at Microsoft’s TechDays conference helped evaluation response rates almost double since previous years. Additionally, evaluations were more accurate because participants were able to provide feedback immediately after each session while the experience was still fresh in their minds. As a company that holds audience reception in high regards, Microsoft was able to understand the audience feedback and make adjustments to future conferences.

Along with increased evaluation response rates, Microsoft also utilized Ventla to distribute agenda information and inspire more networking among attendee.

In order for opticians to maintain their licensure, they must continue expanding their education each year like any other healthcare professional. Since 1990, the Opticians Association of Canada (OAC) has been dedicated to providing licensed opticians in Canada with the knowledge and expertise they need in order to be of the highest professional standard and proficiency.

Before the pandemic, the OAC held an annual conference to deliver education to licensed opticians, however, they needed to find a socially-distanced solution in 2020. The OAC began using Ventla to host monthly virtual meetings so that they could continue delivering education to their members.

The solution in short:

• Deliver education to members in a contactless, virtual setting.
• Use prerecorded video feature to provide on-demand, accessible learning for members
• Track success rate and member demographics via the admin reporting system

Business needs

The OAC needed to find a way to remotely educate licensed opticians, so in lieu of the live annual conferences, they began using Ventla’s virtual platform for monthly meetings and on-demand learning. The OAC’s goals included:

• Providing accessible, user-friendly virtual courses on a reasonably-priced platform
• Increasing engagement and members’ level of education
• Having the ability to track the success of education deliverance
• Connecting with a support system for learning the app and for potential technical difficulties

Solution

The OAC was grateful to have the support of the Ventla team in overcoming the challenges of transitioning to virtual meetings. Ventla’s platform improved the OAC’s education deliverance system by:

• Giving members the opportunity to learn anytime, anywhere with prerecorded presentations and full access to materials within the app
• Providing admins with an easy-to-use reporting system so they can track progress
• Making it easy to partner with other companies to privately deliver information in the app
• Heightening engagement and the level of educational achievement

Benefits

With Ventla’s on-point support team and customizable features, the OAC was able to build a virtual community to continue delivering education to licensed opticians.

The app is user-friendly—at least 3 members over the age of 80 are able to successfully use the app. They found that the age gap in education continuance began to level off since transitioning from live events to virtual. Younger opticians (approximately 40 and under) are now participating more than ever before.

The convenience of learning anytime, anywhere boosted participation and achievement among licensed opticians as they are receiving 3 times more education since going virtual. The on-demand learning feature and easy access to materials increased member engagement.

In addition to making learning easier for members, Ventla’s tracking and reporting system make admins’ lives easier. Ventla provides organized and comprehensive data for admins to view the results of online education.

Satisfied with their Ventla experience, the OAC plans to continue building, exploring, and expanding with the platform in order to prepare for future hybrid events.

Kantar, one of the world’s largest insight, information, and consultancy groups, works with over half of the Fortune 500 companies. In addition, they collaborate with small businesses, national governments, and media owners—their brand marketing and media communications is utilized by 92 of the world’s 100 largest advertisers.

Kantar hosted their 12th Annual Breakthrough Summit (formerly Digital CMO Summit) where the Chief Marketing Officers and Marketing Executives of companies both large and small were brought together in Nashville, Tennessee to discuss the art and business of marketing. Spotify, Facebook, and Bank of America are a few of the hundreds of companies with representatives at the conference.

The solution in short:

• Use push notifications to act as a “personal assistant” to attendees
• Allow attendees to communicate with one another through the chat feature
• Live audience polling to receive feedback on the event

Business needs

With a conference as large as the Breakthrough Summit, event coordinators needed a way to efficiently organize and communicate with attendees, other goals included:

• Heightening attendee participation both during and after activities
• Reminding and updating attendees of scheduled sessions
• Creating easy admin-to-attendee and attendee-to-attendee communication flow

Solution

Ventla was able to simplify and enrich the event experience for attendees by providing them with a “personal assistant” that took care of logistics while they enjoyed activities, panels, and networking. Some of the app’s features utilized for the Breakthrough Summit included:

• Push notifications to remind attendees of panels, speakers, activities, and dining details.
• Attendees were enabled to use the chat feature to increase engagement.
• The event’s agenda, including times and locations of sessions, was clearly and effectively outlined within the app’s user-friendly layout.
• In order to gain knowledge on how to improve future Breakthrough Summits, live audience polling was utilized in-app.

Benefits

Ventla’s structure and features allowed for seamless communication from admins to attendees throughout the event. The app acted as a “personal assistant” to attendees that kept them organized, allowing them to focus on the many panels, activities, and opportunities for networking at the Breakthrough Summit.

In addition to maintaining the organization of this large group of people, Ventla also increased audience engagement by providing them a platform (similar to popular forms of social media) to continue having enlightening conversations even once the event has concluded in real-time. Ventla’s ultimate purpose was attained at the Breakthrough Summit: to simplify the logistics and enhance the experience for both event coordinators and attendees.

Vitec is a software company that offers industry-specific business applications in the Nordic market. Listed in Nasdaq OMX Stockholm, Vitec’s clients include facility management companies, construction and real estate companies, banks and insurance companies, utilities and energy traders, newspapers, car part dealers, and many more.

Vitec has an annual meeting where their customers gather to share experiences, present new products, and exhibit customer cases.

The solution in short:

• Share product and service innovation ideas in-app to create conversations.
• Vote on top ideas and showcase results at meetings to excite customers.
• Maintain ongoing dialogue between Vitec and its customers.

Business needs

Always developing and improving their products and services, Vitec had several goals they wanted to achieve:

• Gain insight into the ideas and solutions that their customers are presenting to them.
• Implement a more structured and efficient way to learn what their customers want and need.
• Understand how to prioritize these various customer-driven goals.
• Show their customers that they listened to their needs and responded.

Solution

Ventla was able to assist Vitec in exceeding these goals at their annual event through a 3-step process:

• Customers were organized into groups sorted by their relevant product area; each group conceptualized 5 features to develop, while Vitec internally brainstormed 5 ideas, as well.
• These features were plugged into the app and set up for voting—customers voted on the top 3.
• Results of the vote were presented at the meeting in a list of prioritized new features.

Benefits

Through this 3-step voting process, Vitec gained valuable input from their customers and were able to strategize their development plans for the coming year. Vitec found solace in the fact that what they were investing in was actually what their customers wanted based on votes.

Additionally, the vote and presentation of results opened up much discussion in the following meeting and dinner. Both customers and Vitec representatives were able to refer back to the in-app polls.

Vitec has been utilizing this process for 2 years now and has been able to deliver several of the top priority features from each year’s meeting; this is hugely important because this shows the customers that their opinions are valued and that they can actually impact the company’s development.

ICA is one of the largest grocery store chains in the Nordics, with more than 50% of the market in Sweden. ICA is owned and operated by more than 2,000 shop owners through ICA-Handlarna.

ICA-Handlarna has several meetings each year that are both region and country-based. A central aspect of these meetings is voting and collecting the feedback of participants.

The solution in short:

• Voting, polling, and sending questions to speakers and management.
• Creating evaluations post-meeting regarding content, food, and location.
• Gathering the contact information of all shop owners to remain in communication.

Business needs

ICA-Handlarna expressed a number of improvements and changes they sought to make:

• Increase dialogue to create a livelier environment and allows everyone’s voice to be heard.
• More communication and networking between shop owners.
• Acquire a medium for distributing documents, such as proposals, presentations, and other relevant content.
• Create evaluations in order to continuously improve meetings.
• Keep shop owners informed and updated through a mobile app.

Solution

Ventla effectively met ICA-Handlarna’s needs in a variety of ways:

• The Dialogue feature allowed for in-app voting, polling, and further engagement with speakers and management.
• Evaluations were sent to participants through the Dialogue feature in order to obtain feedback after the meetings regarding the content, food, and location.
• Shop owners utilized the Participant feature to remain in contact with their colleagues.

Benefits

Ventla’s Dialogue and Participant features significantly improved the conversation and interaction between participants both during and after meetings. This system allowed every audience member to participate in the discussion, creating a more democratic environment.

The daily interactions between different shop owners also improved through the easy access to each participant’s information in-app.

The shop owners valued being kept up-to-date and having relevant materials at their fingertips during downtime and throughout the meetings.

With approximately 21,000 employees in seven countries, of which 4,700 are colleagues in Sweden, Telia offers the best connection in the best networks and continues to invest and innovate for a more digital and sustainable society.

Every year, Telia holds over 50 major meetings and events to inform, inspire and further train its employees in Sweden and internationally. Ventla is used here as an important tool for gathering information and promoting dialogue between participants.

The solution in short:

• Gather all information, interaction, and networking in a user-friendly platform
• Stream webinars and hold virtual workshops by integrating MS Teams
• Promote interaction and dialogue through polls, surveys, and push notifications

Business needs

Telia, together with an external partner, were to hold a three-day event for 120 leaders from six different countries, with the aim of educating, inspiring, and promoting the exchange of ideas and networking between the participants. The plan was to meet in person, but due to COVID-19, they had to switch to virtual. It was important for Telia to:

• Create a virtual meeting place where all participants could share the same event experience
• Make it easy for attendees to attend and find the right information among a variety of program formats and information
• Promote dialogue and exchange of ideas in smaller workshop groups and break-outs
• Communicate and collect feedback in an efficient and effective way

Solution

Telia arranged a virtual event where a variety of components were gathered on one platform. The content was adapted to the digital format through a concise and varied event program, with a focus on the interaction between participants:

• Streamed presentations, virtual workshops, and workshop materials were made available via both the app and the web platform
• The participants were divided into workshop groups, and they could find links to individual break-out rooms via “My information”
• With the help of push notifications, polls, surveys, and reminders about when it was time to gather were easily sent out to the participants

Benefits

With the help of Ventla, Telia was able to create a smooth and effective virtual event experience. They found that the platform combined different types of functionality into one interface, which was a great advantage for the user. The fact that both users and administrators alike could move seamlessly between the web and mobile apps made the event experience easy and flexible – you can choose to participate on the big screen but also take the conference with you if you want to take a walk.

The participants in Telia’s Executive Program also expressed appreciation of having everything gathered in one place; streamed presentations, workshops through MS Teams, speaker bios, powerpoints, external websites embedded in the app, as well as reminders, polls, and surveys sent out via push.

Virtualitics is an AI-driven data analytics organization that helps businesses plan for the future. Virtualitics drives informed decisions for enterprises through artificial intelligence, making insights comprehendible and steadfast. Their goal is to unite businesses through innovative data derived from AI that will create a powerful impact in the future.

Virtualitics recently hosted its first-ever sales kickoff with a Star Wars theme to maximize its sales for the year, energize Salesforce, and bring together the sales team to help them unite on new goals and resources.

The solution in short:

• Boost inspiration for the sales team in their first-ever sales kickoff
• Help the team align on new goals, messaging, resources, and positions
• Energize sales team with creative interactions and smooth transitioning from in‑person to virtual

Business needs

With a spike in employee covid-19 cases, Virtualitics had to shift their event from in‑person to virtual on the fly. They were in search of a platform that could be a one‑top‑shop for integrated engagement and participation.

To carry out this event successfully and swiftly, they needed:

• A user-friendly tool to organize their agenda and compile all communications
• Generate engagement amongst attendees on a virtual level
• Accelerate speed to market and grow the organization through collaboration
• Spark dialogue for attendees in an accessible and interactive medium

Solution

Ventla was able to help Virtualitics “activate hyperdrive” during this 4-day event. Forty-five participants tuned in from their computers and mobile devices. Some of Ventla’s accomplishments included: To carry out this event successfully and swiftly, they needed:

• Capturing attendee’s attention with zoom integration and live polling
• Streamlining communication to make it easy for attendees to access
• Initiating thoughtful dialogue amongst attendees throughout the event
• From an admin perspective, Ventla presented an intuitive system with a lightweight set-up process making it simple to add sessions and communicate information
• Providing top-notch customer support to the event’s organizers every step of the way

Benefits

Virtualitics hosted an exciting event with Ventla. It was well-received by both the event’s organizers and participants. The participants gave Ventla a 5 out of 5-star rating at the event’s commencement. Ventla’s platform lent itself to exceptional agenda and content management, leaving Virtualitics eager to try the platform again in the future and explore what it has to offer for in-person events.

This Star Wars-themed event was a successful mission using Ventla as the lightning-fast and adaptive spaceship to take their event beyond the limits of the virtual atmosphere.

Here’s what Brad Palmisano, Enablement Director, has to say:

“The Ventla platform was a great way for our virtual attendees to connect with the content, the speakers, and each other during our annual meeting. In addition to a comprehensive, easy-to-use platform to drive event engagement, we received exceptional support from the customer success team. Special shout out to Kevin Padilla for being extra awesome and going above and beyond to ensure we had a terrific virtual event.”

Background

Gothenburg Tech Week Summit is a premier event that brings together innovators, entrepreneurs, and tech enthusiasts. During 2023s event, the organizers aimed to foster a sense of belonging and collaboration among participants. By utilizing Ventla, they successfully created an inclusive atmosphere where networking and personal connections were at the forefront.

Creating an Atmosphere of Belonging

The day began with an interactive feature in Ventla’s app: participants were asked, “How are you all feeling? Share an emoji.” This simple yet powerful question resulted in a beautiful emoji cloud that visually captured the collective emotions of the attendees. This activity set a positive tone for the day, making everyone feel connected from the start. These type of check-ins were used continously during the event, always being close to the participants experiences.

Interactive Sessions and Networking

The first session was a high-energy discussion on handling crises, featuring insights from Stephanie Darvill and Shaena Harrison. They shared their experiences with career and start-up struggles, emphasizing the importance of mutual support. The session transitioned into a hands-on exercise where participants pitched their neighbor, embodying the concept of being each other’s “wing person.” By the end, everyone had practiced this supportive technique and were encouraged to continue during the subsequent networking session.

Throughout the summit, each session was followed by a networking opportunity. Moderator Steph encouraged participants to take pictures of new connections and share them in the app’s Activity Feed. This not only broadened the networking experience but also created a vibrant and interactive atmosphere.

Inclusive Interaction and Sponsor Visibility

Ventla’s app facilitated an inclusive and interactive environment. Attendees could ask questions to speakers through the app, ensuring that everyone had a voice and could participate actively. Sponsors were prominently featured in the app, allowing participants to easily learn about partnering companies and their offerings.

Real-Time Sharing and Resource Accessibility

The event photographer uploaded images directly into the app’s image gallery, capturing moments and memories as they happened. Additionally, slides from the speakers were shared in the app, providing a valuable resource for attendees to refer back to.

Enhancing Human Experience with Technology

What truly stood out about this customer case was how Gothenburg Tech Week Summit used technology to enhance the human experience. By integrating emotional sharing and real-time interaction, they created a space where participants could express themselves, support each other, and build meaningful connections. The use of Ventla turned a tech event into a collaborative and emotionally rich experience, showcasing both hardships and successes in a supportive community.

Conclusion

Gothenburg Tech Week Summit’s use of Ventla was a remarkable success. The platform’s features—interactive questions, networking prompts, inclusive Q&A, sponsor visibility, real-time sharing, and resource accessibility—were instrumental in creating an engaging and collaborative atmosphere. This case exemplifies how technology can enhance human interaction and foster a sense of community, making Gothenburg Tech Week Summit a standout event.