Creating and maintaining strong, long-term relationships with attendees is essential to event success. With the right event platform, you can leverage tools and strategies that help you interact, communicate, and engage participants before, during, and after the event. This article explores how to cultivate meaningful connections using an event platform—and how to use livestreaming to deliver an engaging experience at scale.
Build Meaningful, Lasting Relationships
An event platform enables you to create interactive attendee profiles and provide collaboration tools that keep people connected. By facilitating networking and fostering a sense of community, you lay the groundwork for deeper, longer-lasting relationships that extend beyond a single event.
Tools for Post-Event Interaction, Communication, and Follow-Up
Keep momentum going after the event with built-in community features:
- Discussion forums & groups: Continue conversations, share resources, and crowdsource ideas.
- Chat and direct messaging: Encourage one-to-one and small-group connections.
- Content hubs: Share recordings, slides, and recaps to sustain learning.
- Feedback & surveys: Gather insights to strengthen relationships and inform future programming.
Strategies & Campaigns for Ongoing Engagement
Use your platform to run initiatives that reward loyalty and participation:
- Exclusive content & perks for returning attendees or members.
- Challenges, polls, and gamified activities to drive recurring visits.
- Community spotlights (e.g., attendee stories, expert AMAs) to deepen belonging.
- Cadenced communications—newsletters, event roadmaps, and save-the-dates—to keep the community informed and involved.
Livestream Your Events to Grow Reach
Livestreaming through your event platform lets you engage audiences who can’t attend in person—without diluting the experience. Provide a seamless, high-quality virtual presence so online participants can watch sessions, interact, and network alongside onsite attendees.
Technical Requirements & Tips for Smooth Streaming
Set yourself up for success by preparing the basics:
- Reliable bandwidth with tested upstream capacity and a wired connection where possible.
- Appropriate capture gear (camera, mics, encoder) and clear audio as priority #1.
- Redundancy for power, internet, and critical hardware.
- Dry runs to test scenes, transitions, overlays, and speaker handovers.
- Attendee guidance (FAQ, device/browser tips, timezone clarity) to reduce support queries.
Engage and Interact with Online Attendees
Make virtual participation active—not passive:
- Live chat & moderated Q&A to bridge presenters and viewers.
- Real-time polls and quick reactions to keep energy high.
- Breakout rooms & virtual roundtables for small-group discussion.
- Community boards for ongoing threads that outlive the broadcast.
Summary
An event platform is a powerful engine for building durable attendee relationships. By combining interaction, communication, and livestreaming features, you can create meaningful experiences for both in-person and online participants. Focus on community and continuous engagement, and you’ll strengthen relationships while setting your events up for lasting success.
