A successful conference is a big moment—with benefits that ripple across your company: stronger morale, tighter collaboration, and a healthier culture. You can also unlock valuable insights and concrete improvements—if everyone gets a voice.
The challenge? Low attendee engagement.
The same hands go up, the rest scroll Instagram and TikTok, and yawns spread across the room. When participants become passive listeners instead of active contributors, it’s hard to get real value from your meeting.
Many of our customers faced the same problems.
They used Ventla’s conference app to turn things around. It works just as well for virtual, on-site, and hybrid conferences.
We asked six of them how they use Ventla to make their conferences succeed.
1) Product Insights that Drive the Roadmap
How to turn your conference into a success
Vitec, a Nordic software company, hosts an annual company conference to share experiences and spark product ideas.
Their format: product users form small groups and propose new feature ideas. Historically, many attendees were hesitant to be fully honest, which skewed results.
With Ventla, groups submit ideas directly in the app. Attendees vote anonymously, and results appear live on the main screen. The top three features are selected for the next development cycle—giving Vitec confidence that what they build is genuinely in demand.
(In the original article, a Vitec case study is referenced.)
2) Anonymity Saved the Strategy
When honest feedback changes the plan
An IT client hosted a major conference to unveil a new strategy. Success hinged on honest employee feedback.
Using Ventla’s anonymous feedback tool, everyone could share candid views. After reviewing responses, the CEO realized many didn’t understand—or believe in—the new direction. Painful, but priceless.
He immediately adapted the strategy narrative and clarified the rollout. Implementation was a success. You could say the company’s future was saved by a conference app.
3) A Quiet Majority Carries the Vote
Anonymous voting to reach better decisions
A trade association needed to raise membership fees. Open votes at past conferences always failed—despite strong visible support—because only the loudest voices were heard.
With anonymous in-app voting, the outcome flipped: a clear majority voted yes. The lesson: those who speak the most don’t always represent the whole group. Giving the shyest attendees a voice produced a fairer result—and revenue increased.
(Ventla works just as well for fully digital conferences.)
4) Making the Quarterly Report Fun Again
Quizzes that spark curiosity
A CFO at a mid-sized hardware company needed to keep attendees engaged during the annual conference session on quarterly results—a tough brief.
They tried a new approach with Ventla. The CFO teased that two KPIs were exceptionally strong. Attendees used live quizzes in the app to guess which ones. Answers appeared on the big screen, then the CFO revealed the actual results—and finally the two KPIs in question.
The simple quiz mechanic triggered understanding, curiosity, and friendly competition—and turned a dry update into an engaging moment.
5) Healthy Competition Makes Learning Stick
Gamified panels that boost participation
A healthcare company ran a panel at a medical conference. The moderator split esteemed physicians into two teams and posed a scenario:
“What do you do when this complication arises during surgery?”
Each team had five minutes to propose a solution. The audience discussed options among themselves and submitted answers via Ventla. Everyone voted on their favorite approach, and a winner was crowned.
That bit of healthy competition kept energy high and encouraged active listening—making the session far more memorable.
6) Real-Time Comms for Thousands
Push notifications at scale
One client’s annual conference drew 1,000+ attendees, creating a communication challenge: how to keep everyone updated in real time?
With Ventla, all participants downloaded the event app ahead of time. Beyond personal profiles and booking details, organizers used push notifications to deliver short pep videos, images, instructions, and essential info so everyone arrived prepared.
During the event, phones buzzed with prompts to network and play, along with critical updates. Last-minute changes, room locations, and workshop tasks reached every attendee instantly—with a single tap.
(In the original Swedish text, a Telia story is mentioned about reminders improving a digital conference.)
Summary
The key to a successful conference is engagement.
With the right conference app, everyone participates. Features like gamification, anonymous voting, live quizzes, and word clouds can lift energy and give every voice a platform.
Best of all, with Ventla it feels natural. Purpose-built features for before, during, and after your conference help you inform and activate attendees at every step.
Ventla turns your conference into a success.
