When the opening of a factory needs to feel like an event

Nobia, parent company of European kitchen brands including Marbodal, HTH, and Magnet, inaugurated Nobia Park, a cutting-edge manufacturing facility in Tidaholm, Sweden. This represented a major corporate investment and a strategic statement about European manufacturing's future, emphasizing automation, sustainability, and operational scale.

The inauguration spanned two days and hosted a diverse attendee mix: senior executives, board members, retail partners, local officials, sustainability stakeholders, and media. Each group had distinct interests, scheduling needs, and expectations. A single unified programme wasn't enough, but neither were disconnected parallel events. Nobia needed one coordinated inauguration that delivered a tailored experience to each audience.

The event required a platform that could:

• Segment messaging so each group received the right schedules, content, and logistics
• Serve all attendees from one unified platform regardless of role or attendance day
• Push real-time updates on schedule changes, transportation, and location logistics across both venues
• Support rich media content to communicate Nobia Park's sustainability and innovation story
• Collect post-event feedback separately from each audience segment

Ventla's segmentation functionality became central to the event's infrastructure. Rather than building separate communications for each audience, organizers created one event with customized tracks: strategic briefings for senior leaders, product-focused sessions and factory tours for retail partners, and dedicated press briefings and interview schedules for media.

Each segment saw their relevant programme while sharing the same platform, the same event branding, and the same core narrative about what Nobia Park represents. Logistics updates, inter-site transportation schedules, and real-time notifications kept attendees oriented across both venues without requiring multiple communication channels.

The in-app content library enabled deeper storytelling. Manufacturing process videos, sustainability metrics, and facility design philosophy were available on-demand, letting attendees explore narratives at their own pace rather than sitting through irrelevant presentations.

Segmented post-event evaluations revealed how differently the inauguration had landed across audiences, giving the team audience-specific feedback to act on.

The inauguration functioned as one unified event while feeling individually tailored to each audience. Retail partners gained clarity on what the facility meant for product quality and distribution. Leadership had the strategic context they needed. Media left with substantive material.

Multi-venue logistics ran smoothly across two days and two locations. Real-time updates communicated transportation changes and schedule adjustments immediately, bypassing the usual word-of-mouth delays.

Engagement was strong across all segments, with notably high feedback completion rates, suggesting attendees valued the experience enough to reflect on it afterward.