Nobia / Marbodal
Nobia Park: When the Opening of a Factory Needs to Feel Like an Event
Nobia's inauguration of Europe's most modern kitchen factory used Ventla for segmented communications across leaders, retailers, and partners — two days, two sites, one platform.
A factory opening is a milestone for the business. But when the guest list spans senior leadership, retail partners, local officials, and media — it needs to work as an event, not just a ribbon-cutting. Nobia, Europe's leading kitchen specialist, used Ventla to coordinate the inauguration of Nobia Park — their most modern kitchen factory — across two days, two sites, and multiple audience segments.
The situation
Nobia is the parent company behind some of Europe's best-known kitchen brands, including Marbodal, HTH, and Magnet. The opening of Nobia Park — a state-of-the-art kitchen manufacturing facility in Tidaholm, Sweden — was one of the most significant investments the company had made in years. It wasn't just a new building. It was a statement about the future of European kitchen manufacturing: automation, sustainability, and scale.
The inauguration needed to reflect that ambition. But the guest list made things complicated. Over two days, Nobia was hosting senior executives, board members, retail partners, local politicians, sustainability stakeholders, and media — each group with different interests, different schedules, and different expectations for what the event would deliver.
A single event programme wouldn't work. Neither would a series of disconnected events. Nobia needed a way to run one coordinated inauguration while delivering tailored experiences to each audience segment.
What they needed
For an inauguration spanning multiple days, sites, and audiences, Nobia needed:
- Segmented communication so each group received relevant schedules, content, and logistics — without duplicating effort
- A single platform that could serve as the hub for all attendees regardless of their role or day of attendance
- Real-time updates for schedule changes, transport logistics, and site-specific information across two locations
- A way to share the sustainability and innovation story behind Nobia Park through rich media content
- Post-event feedback collection from each segment to understand how different audiences experienced the inauguration
How they used Ventla
The segmentation capability in Ventla became the backbone of the event. Rather than building separate communications for each audience group, the organizers created one event with tailored tracks. Senior leaders received strategic briefings and board-level content. Retail partners got product-focused sessions and factory walkthroughs. Media attendees had their own schedule with press briefings and interview slots.
Each segment saw the programme relevant to them — but shared the same platform, the same event identity, and the same core messaging about what Nobia Park represented. Logistics updates, transport schedules between the two sites, and real-time notifications kept everyone oriented without the organizers needing to manage multiple channels.
The content library within the app gave Nobia a way to tell the deeper story. Videos of the manufacturing process, sustainability data, and the design philosophy behind the facility were available on-demand — letting attendees explore the narrative at their own pace rather than sitting through presentations that weren't relevant to their role.
Post-event evaluations were sent to each segment separately, giving Nobia specific feedback on how the inauguration landed with different audiences. What worked for the board wasn't necessarily what resonated with retail partners, and the segmented feedback made that visible.
What happened
The inauguration ran as a single, coherent event — but each audience group experienced it as something designed specifically for them. Retail partners came away with a clear understanding of what the new facility meant for product quality and delivery. Leadership had the strategic context they needed. Media had access to the stories and data points that made their coverage substantive.
The logistics across two days and two sites worked without the friction that typically accompanies multi-venue events. Real-time updates meant that transport delays and schedule adjustments were communicated instantly, rather than through word of mouth or printed amendments.
Nobia's post-event data showed strong engagement across all segments, with particularly high feedback completion rates — a sign that attendees felt the event was worth reflecting on, not just attending.
What this means for similar organizations
Nobia Park's inauguration is a template for any organization running a milestone event with a mixed audience — product launches, facility openings, anniversary celebrations, or partner summits where different groups need different things from the same event.
The lesson is that segmentation doesn't have to mean separation. With the right platform, you can run one event that feels personal to each audience — without the operational overhead of running multiple events in parallel.
If your next milestone event involves more than one audience, the question isn't whether to segment. It's whether your tools let you do it without losing coherence.
Industry: Manufacturing · Event type: Factory Inauguration · Attendees: Multiple segments across two days · Region: Sweden
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