Privacy & Cookie Policy
Last updated: 25 August 2026
This policy explains what information Ventla collects when you visit this website, who it is shared with, and the choices you have. Nothing that is not strictly necessary — no analytics, no advertising tags, no embedded forms — loads until you consent.
Who we are
Ventla is the data controller for this website. If you have any questions about this policy or your data, contact us at dataprivacy@ventla.com.
Information we collect
Ventla collects personal data on this website in three ways: information you type into a form, information collected by analytics and advertising tools once you consent, and limited technical information our hosting provider records to deliver and secure the site.
If you fill in a contact, webinar, or early-access form, or book a demo, you provide details such as your name, email address, company, and anything you write in a free-text field. These forms are hosted by HubSpot (see “Forms and demo booking” below) and the information is used to answer you and to follow up about Ventla.
Our hosting provider processes limited technical information (such as your IP address and browser type) in server logs to deliver and secure the site. This is necessary to operate the website and happens regardless of your cookie choice.
Ventla does not sell your personal data.
Cookies and local storage
Strictly necessary: Ventla stores your language choice and your cookie choice in your browser's local storage so the site works the way you expect. These are never shared and are not used to track you.
Everything else is optional and only set after you accept. If you accept, the tools described in the next two sections set cookies including “_ga” and “_ga_*” (Google Analytics), “_gcl_au” together with a “_gcl_ls” entry in local storage (Google Ads), and “bcookie”, “li_gc”, and “lidc” (LinkedIn). Loading a HubSpot form or the booking calendar sets HubSpot's own cookies on hubspot.com, hs-analytics.net, hs-banner.com, and hsadspixel.net.
You can change or withdraw your choice at any time via “Cookie settings” in the footer. Withdrawing consent stops these tools loading on your next page view; to remove cookies already stored, clear them in your browser settings.
Analytics
With your consent, Ventla loads Google Tag Manager, which in turn loads Google Analytics 4. Google Analytics tells us how many people visit the site, which pages they read, roughly where they are, and how they arrived — so we can understand what is useful and improve it.
This is statistical analysis rather than an attempt to identify you, but the data (including an identifier in the cookie and your IP address) is processed by Google and can in principle be linked to you. Google acts as our processor for Google Analytics.
Advertising and social media tracking
With your consent, our Google Tag Manager container also loads advertising and measurement tags: Google Ads (including the conversion linker, which sets the “_gcl_au” cookie and contacts doubleclick.net) and the LinkedIn Insight Tag.
These tags let Ventla measure which adverts and campaigns lead to visits, and allow Ventla to show adverts to people who have visited this site. They involve Google and LinkedIn setting their own cookies and receiving your IP address, and they may use that information for their own purposes as described in their respective privacy policies.
If you decline, or withdraw consent, none of these tags load.
Forms and demo booking
Ventla's contact, webinar, and early-access forms, and the demo booking calendar, are provided by HubSpot, our CRM. Because loading them sends your IP address to HubSpot and lets HubSpot set cookies, they do not load automatically: you will see a short notice with a button, and the embed loads only after you choose to load it or have already accepted cookies.
Information you submit through a HubSpot form is stored in Ventla's HubSpot account and used to respond to your enquiry and to contact you about Ventla. HubSpot acts as our processor for this data.
Legal basis
Ventla relies on your consent (GDPR Article 6(1)(a)) for analytics, advertising tags, and third-party embeds. You can withdraw consent at any time, and withdrawing it is as easy as giving it.
Where you contact us or request a demo, Ventla relies on steps taken at your request prior to entering into a contract, or on our legitimate interest in responding to enquiries (Article 6(1)(b) and (f)). Ventla relies on its legitimate interest in operating and securing the website (Article 6(1)(f)) for server logs.
International transfers
Google, LinkedIn, and HubSpot are established in the United States and may process your data there or in other countries outside the EU/EEA. Where that happens, the transfer is covered by the safeguards those providers offer — such as the EU–US Data Privacy Framework and/or the European Commission's Standard Contractual Clauses.
If you would like more information about these safeguards, contact us at dataprivacy@ventla.com.
How long we keep data
Analytics data is retained according to the retention period configured in Google Analytics. Enquiries and form submissions are kept in Ventla's CRM for as long as needed to deal with your request and to maintain our business relationship, after which they are deleted or anonymised. Server logs are kept for a short period for security and troubleshooting.
Your rights
Under the GDPR you have the right to access, correct, or delete your personal data, to object to or restrict its processing, and to data portability. Where processing is based on consent, you also have the right to withdraw that consent at any time — via “Cookie settings” in the footer — without affecting processing carried out before you withdrew it.
To exercise any of these rights, contact us at dataprivacy@ventla.com. You also have the right to lodge a complaint with your local data protection authority; in Sweden this is the Swedish Authority for Privacy Protection (IMY).
Changes to this policy
We may update this policy from time to time. The “last updated” date above reflects the latest version.